Inherent in the Bettencourt's Taekwon-Do America reward system is short-term goal setting. This is a valuable aid to a system of successive goals that are reachable in a reasonable amount of time The curriculum was developed by the school's President and Grand Master Instructor, Steven Ruiz Bettencourt, an 8th Degree Black-Belt who also holds a Master's Degree in Counseling Psychology. The particular curriculum is designed by age group so the feelings of competence, confidence and achievement become habit. The Taekwon-Do belt system serves this function as each student satisfies the requirements for each belt as short-term goals. As each belt is acquired, the long-term goal of Black-Belt appears more achievable. At Bettencourt's Taekwon-Do America, the belt system is as follows: white, yellow stripe, yellow, green stripe, green, blue stripe, blue and red stripe, red, black stripe and black. There are nine levels of Black-Belt.
- Monthly achievement charts recording daily achievements.
- The Youth Tip system is a reward system, which breaks down each of the six elements required for the next belt level. Each tip is color coded with special tape on their belts and recorded on the student's daily attendance card.
- Student of the Day, Week, Month and Year.
- Special recognition for outstanding achievement in a variety of areas encompassing learning objectives, teaching excellence, performance excellence, etc.
- Feature story in the Bettencourt's Taekwon-Do America newsletter.